Fiftyfive5

We started Fiftyfive5 with a single guiding thought: to see insight deliver growth. We believe that unlocking growth comes from defining the real question, because only then can we be clear on how to solve it, and why solving it represents an opportunity. We use multiple tools, data sets and processes beyond just traditional research to empower us to access sharper, deeper and commercially impactful insights from information. We gauge our success by our client’s growth. We know that insight is not the end point; it is the beginning and that by working in partnership with our clients, we can inspire action and create value.

Our capability is broad, aligned to three core areas of client need:

1. IDENTIFY GROWTH STRATEGIES: defining where to play and translating this in to clear direction to access growth opportunities
2. EXECUTE AGAINST GROWTH STRATEGIES: defining and shaping how to win in-market via sharp insight led positioning, innovation and shopper outcomes
3. EVALUATING PERFORMANCE: measuring achievement and empowering course correction across brand, communications, shopper, category and customer experience programmes

Fiftyfive5 has offices in Sydney, Melbourne, Auckland and Singapore. Our senior team bring extensive local and international experience, having worked across 50 countries across Asia-Pacific, North and South America, UK, Europe.