The Enduring Value of Anthropology For Business
A LOSING PROPOSITION Throughout the years many fields outside of anthropology have integrated ethnography as part of their disciplinary practice. However, even while utilizing it…
Tag: ethnography
The Concealed Utility of Theory In Business
GETTING THINGS DONE: THE CONCEALED UTILITY OF THEORY IN THE WORK OF PRACTICING ANTHROPOLOGISTS A major driving force in the call for anthropology in business…
The (so-called) Quantitative-Qualitative Divide
Having A Picnic Users and consumers of products, services, and systems experience these across cultural, social, psychological, and physical dimensions. Accordingly, there are a wide…